Yakult Promotes Probiotic Drink With Cuddly Digestive System
Posted on August 18, 2010
Yakult USA now has a cute cuddly digestive system as its mascot. The cuddly digestive system is part of the new "Love Your Insides" campaign for the Yakult probiotic drink from Siltanen & Partners Agency. Yakult is sold in major retailers primarily on the West Coast. Yakult's very first drink was launched in Japan in 1935.
Mr. Teruo Tabuchi, executive vice president and COO of Yakult U.S.A., says, "As a company, one of our key missions is to help improve people's health by educating them about the benefits of probiotics. We think that this campaign relays our message in a new, impactful way that we hope will make everybody smile."
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