Kristen Wiig Returns as Target Lady to Promote Target Circle Week

Posted on April 3, 2024

Kristen Wiig will reprise her hilarious SNL role as the Target Lady. Target is using the Target Lady to promote its upcoming Target Circle Week.

Kristen Wiig will be "on the clock and ready to rock." She can be seen getting ready for Target in a released video. We see her take off a Target sleep mask, put on Target slippers, eat a Target circle breakfast and jump through a circle and into Target. She also has a closet full of red vests.

Cara Sylvester, executive vice president and chief guest experience officer, Target. "We're thrilled to launch Target Circle's next chapter with Kristen Wiig as the Target Lady during Target Circle Week, and, since there's no cost to join, all guests can save even more with their personalized deals."

Target Circle Week runs from April 7-13. It features deals for members of the Target Circle program, which is free to join. Here are some of the deals that will be available starting Sunday, April 7 at 2 am.

You can find more about Target Circle Week deals on Target.com.


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