Taylor Swift Shares Chapter 1 of Wonderstruck Ad
Posted on September 1, 2011
Taylor Swift shared this sneak peek of the campaign for her first fragrance, Wonderstruck. The ad sets up a fairy tale scene for Taylor as she is walking in a pretty dress near a forest under several chandeliers.
Taylor sprays some of her perfume on herself as she looks into a magical mirror. Suddenly, Taylor is wearing a beautiful Christian Siriano gown as she strolls outside a large mansion. She spots a handsome, mysterious man from behind a tree. Taylor then heads for the entrance to the mansion. As she opens the door to enter the mansion we see a brief blurred glimpse of the interior before being hit with a to be continued message.
The Wonderstruck name comes from Taylor's "Enchanted" song, so a fantasy themed campaign fits with the name. The text on the ad says, "The beginning of something magical."
This is actual Chapter 1 of a three chapter series.
The fruity, floral fragrance has notes of raspberry, apple blossom, golden amber and sandalwood. Wonderstruck comes in a purple bottle with three charms, a Moravian star, dove and birdcage. It will arrive in stores this October.