Sabrina Carpenter Named Redken Ambassador
Posted on September 9, 2024
Singer Sabrina Carpenter has been named as the first celebrity ambassador for Redken. This short video was released as part of the announcement.
Sabrina's lovely blonde hair is being combed. She says, "Are you ready for a big bang."
abrina's first campaign for Redken will launch later this month. It will be irected by Jacob Bixenman and photographed by Cass Bird.
Severine Breton, Redken Brand President, says in the announcement, "Summer may be coming to an end, but things are just heating up for us. We are thrilled to welcome pop culture phenomenon Sabrina Carpenter to our Redken family. She's been dominating all global music charts over the past several months, and we simply can't stop singing along to her latest singles. Of course, we can't talk about Sabrina without mentioning her iconic hair. From social media to the streets of New York and everywhere in between, everyone is obsessing over her bangs, her blonde and her blowout. This is our biggest partnership to date, and we couldn't be more excited."
Sabrina says, "Beauty and especially my hair is a big part of my identity. I've always dreamed of partnering with a hair brand and waited to find the right partner. It's been the secret to keeping my hair looking its best and I can't wait to share what we've been working on together."