Diesel Launches Jogg Jeans With Dance Video Featuring Azealia Banks' Song
Posted on October 6, 2013
Diesel describes its new Jogg Jeans as a cross between jeans and activewear. Diesel says, "It uses the same weaving method used to make denim, but with a special patented technique makes it look like denim on the outside and like jersey sweatpant fabric on the inside."
Diesel is promoting Jogg Jeans with a music video that features street dancers wearing the pants. The campaign was photographed by Tim Richardson and directed by Nicola Formichetti. Azealia Banks provided a version of her song "ATM Jam" for the video. "ATM Jam" is from Azealia's debut album "Broke with Expensive Taste."
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