CBS Embeds Video Ad in Entertainment Weekly Magazine

Posted on August 20, 2009

Wired reports that CBS has embedded a video ad in Entertainment Weekly. Wired says the ad is called a "VIP (video-in-print) promotion" and it works similar to the audio greeting cards.

Wired says it works better than Esquire's e-ink cover did.

Wired also says that one downside to the ad is that it is loud and there is no volume control.