Bella Hadid is the Face of Joe's Jeans Spring 2016 Campaign
Posted on March 24, 2016
Bella Hadid stars in the Joe's Jeans Spring 2016 ad campaign. The denim campaign and short film were shot and directed by Anthony Mandler. It was recorded in a vintage theater in downtown Los Angeles.
Bella can be seen wearing the denim brand's Charlie distressed short in the Nettie Wash and Debbie crop in Ryla wash. She also models a white Cielo tee. You can shop the collection on joesjeans.com.
The campaign also stars male model Matthew Noszka. Joe's founder and creative director Joe Dahan led the creative team for the new campaign. Some of the photos were taken on a rooftop. In the video Bella says, "I've been a lot of places but I don't know where I would want to go."
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