The Sliceable Brie
Posted on January 19, 2009
We do love Brie. But it certainly is challenging to cut, especially if you're not a big rind fan. Now President brand cheese has launched its new Brie Log, which is shaped perfectly for slicing and putting on a cracker. This brie has a thing, soft edible rind which is nice for those who only like a bit of the rind with their cheese. It's quite ingenious, actually.
President is a moderately priced, domestic Brie which is very mild in flavor. The company says that "Change Has Arrived," which certainly fits in with the inaugural theme this week.
"Typically brie becomes messy. But people who love to entertain use it regularly because of its delicious, indulgent taste. It's a sophisticated cheese that impresses guests," said Gwenaelle Lettermann, marketing director, Lactalis Deli. "The new President Brie Log takes the work out of brie. It's easily cut, served and enjoyed.
"The purpose of our campaign is to introduce people to our new Brie while they're attending or hosting a party," said Lettermann. "Many Americans are gathering together to watch and participate in the inauguration and it made sense for us to join the party and show people firsthand how we've made it easy to enjoy the delicious taste of brie."
President's new Brie log is available at supermarkets nationwide. You can find party recipes and videos at the President cheese website.