Target Unveils 2023 Top Toys List
Posted on October 6, 2023
Target has revealed its 2023 Bullseye Top Toy List. This year's edition of the annual list includes new exclusives through collaborations with brands Disney and FAO Schwarz.
Target says this year's list is also its most affordable ever, featuring holiday gifts starting at just $7.99. The list includes a selection of top toys under $25.
Other categories include Hands-on fun, Action-packed, Favorite character toys, top toy houses, Lego favorites, Techtastic toy and best buddy toys.
The Target Bullseye Plus Dog is pictured above. Target says he "brings the magic of Target home." Other toys pictured include the Marvel Avengers 60th Multipack, Funko Pop! Disney Mickey Mouse, LEGO Friends Autumn's Horse Stable Building Set and the FAO Schwarz Ultimate Dollhouse.
Jill Sando, executive vice president and chief merchandising officer, Target, says in the announcement, "With our most affordable Top Toys list yet, thousands of toys and games under $25, an exclusive Disney100 Retro Reimagined Collection, an only-at-Target FAO Schwarz assortment, and so much more, we're ready to deliver the kind of experience that makes shopping at Target special. And with our industry-leading same-day fulfillment services — including Starbucks Drive Up — we're making it easier than ever to cross everyone off your shopping list."
Below are the Target toy picks. Exclusives to Target are marked with the word "exclusive."
Top Toys under $25- Game of Life: Target Edition – Exclusive
- Twister Air
- Pokémon Pikachu 14" Squishmallows Holiday Plush – Exclusive
- Pop It! Go
- Pop It! Pets Petites Season 2
- PAW Patrol: The Mighty Movie Liberty & Junior Patrollers Vehicle Playset – Exclusive
- Marvel Avengers 60th Multipack – Exclusive
- 4D Build – Star Wars R2-D2 Model Kit Puzzle
- Target Bullseye Plush Dog – Exclusive
- Target Toy Shopping Cart – Exclusive
- Cool Maker PopStyle Tile Bracelet Maker
- LEGO Speed Champions 2 Fast 2 Furious Nissan Skyline GT-R (R34) Building Set
- Baby Alive Better Now Bella Dolls – Exclusive
Hands-on Fun
- FAO Schwarz Pottery Wheel All-In-One Studio – Exclusive
- FAO Schwarz Ultimate Makeup Kit – Exclusive
- Play-Doh Kitchen Creations Ultimate Ice Cream Toy Truck Playset
- Kinetic Sand Grill 'n Scoop Diner – Exclusive
- Fisher-Price Sensory Bright Light Station Activity Table – Exclusive
- L.O.L. Surprise! Magic Flyers
- Melissa & Doug Wooden Vending Machine – Exclusive
- Melissa & Doug Disney Mini Snack Cart – Exclusive
- Target Toy Cash Register + Accessories – Exclusive
- Hot Wheels Transforming City T-Rex Ultimate Hauler
- Hot Wheels City Ultimate Garage Playset
- Transformers Buzzworthy Bumblebee Smash Changers Scourge Action Figure – Exclusive
- Monster Jam ThunderRoarus Playset
- Gel Blaster PIRANHA Water Resistant Gellet Blaster
- NERF Elite 2.0 Double Punch
- MEGA Construx Pokémon Motion Charizard
- Jurassic World Legacy Collection Tyrannosaurus Rex Ambush Pack – Exclusive
- Beast Lab Glow-In-The-Dark Reptile Beast Creator – Exclusive
- Maxx Action 3-N-1 Maxx Recycling Truck
- Disney100 Retro Reimagined Disney Princess Ariel Fashion Doll – Exclusive
- Tonies Paw Patrol Toniebox Bundles – Liberty and Skye – Exclusive
- PAW Patrol Movie Marine Headquarters Playset
- Teenage Mutant Ninja Turtles: Mutant Mayhem Ooze Cruisin' Action Figure 6-Pack – Exclusive
- Spidey and his Amazing Friends Amazing Metals Track Set
- Star Wars Mandalorian LIGHTSABER Forge Masterworks Set
Top Houses and Hangouts
- FAO Schwarz Ultimate Dollhouse – Exclusive
- L.O.L. Surprise! O.M.G. Fashion House
- Barbie Dreamhouse
- Gabby's Dollhouse Cruise Ship Playset
- Bluey Ultimate Beach Cabin Playset – Exclusive
- DC Comics Batman Mech Play Set
- Star Wars Young Jedi Adventures Tenoo Jedi Temple Playset
Lego Favorites
- LEGO DREAMZzz Mrs. Castillo's Turtle Van 2-in-1 Building Set
- LEGO Ideas Viking Village – Exclusive
- LEGO Friends Autumn's Horse Stable Building Set
Techtastic Toys
- Nintendo Switch with Neon Blue and Neon Red
- The Legend of Zelda: Tears of the Kingdom – Nintendo Switch
- Super Mario Bros. Wonder – Nintendo Switch
- Nintendo Switch Lite Isabelle's Aloha Edition Animal Crossing: New Horizons Bundle – Exclusive
- Jetson Pixel Hoverboard – Exclusive
- Furby Interactive Plush Toy
- Bitzee Interactive Digital Pet
- Little Live Pets My Puppy's Home Dalmation – Exclusive
- Spidey and his Amazing Friends Figure Collection 7 Pack – Exclusive
- Power Pony Princess – The World's Only Powered Rideable Pony – Exclusive
You can shop the list on Target.com.