Target Announces Collaboration With Marimekko
Posted on March 6, 2016
Target has unveiled a collaboration with Marimekko. The collaboration featuring Marimekko's bold prints will include outdoor decor, furniture, entertainment essentials, swimwear and more.
Marimekko is a Finnish design house founded in post-World War II Finland by Armi Ratia. The idea was to bring both color and cheer back to the country. Tiina Alahuhta-Kasko, president, Marimekko, says in a statement, "The Marimekko brand was created to bring color and happiness into people's everyday lives. There are so many special pieces in this collection, and we are excited to share our storied prints and patterns with Target's guests across the United States."
Julie Guggemos, senior vice president, product design and development, Target, says in the announcement, "For our spring collaboration, that brought us all the way to Finland! We've had our eye on Marimekko for quite some time, and can't wait for guests to have a chance to shop this limited-edition collection in just a few short weeks."
Target says some of the standout items in the collection include a paddle board, inflatables, bocce ball sets, parachutes, hammocks and the swimsuits pictured above. Target says most of the items are priced under $50. The prices will range from $7.99 for sunscreen to $499.99 for the paddle board. The collection will arrive in Target stores and online at Target.com on April 17.