Target to Launch Lilly Pulitzer Collection in April

Posted on January 18, 2015

Target has announced it will launch a limited-edition Lilly Pulitzer in April. Lilly Pulitzer is a brand known for its bold colorful prints and beach wear. The collection, Lilly Pulitzer for Target, will feature 15 exclusive prints. It will be sold in Target stores and online at target.com starting on April 19.

The collection will contain over 250 pieces, including apparel, accessories and footwear. It will also include home accents, beach gear, travel products, patio furniture, table linens, glassware and more.

Jane Schoenborn, vice president, creative communications, Lilly Pulitzer, says in a statement, "Target is a design leader known for offering an unparalleled assortment of stylish, affordable products. The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we're excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection."

The Lilly Pulitzer Target collection should be very popular. People are already asking Target to set a maximum amount of a single item customers can purchase. This helps keep multiple items from being grabbed by resellers and sold on eBay.

Here is a video revealing the items in the Lilly Pulitzer for Target collection. Stacia Anderson, SVP for Target Apparel and Accessories, says in the video that prices for the items start at $2 and that most of the items are priced under $30.

Update: ABC News reports on the frenzy the collection is causing for Target.




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