Target Reveals 2024 Bullseye's Top Toys List
Posted on October 2, 2024
Target has revealed its 2024 Bullseye's Top Toys list. The list features over 60 picks for the year's hottest toys. About half of the toys on the list are Target exclusives.
The list includes toys from LEGO, Disney, FAO Schwarz, Star Wars, Barbie and more. It also includes items from Target's Bullseye-branded collection. Half of the toys on the list cost less than $20. The toys start at $7.99.
Jill Sando, Target's executive vice president and chief merchandising officer, apparel and accessories, home and hardlines, says in the announcement, "With over 1,000 new toys and a Top Toys list full of only-at-Target exclusives, we're bringing that special 'Tarzhay' magic to gift giving - making it fun, effortless and affordable for every family.."
Bullseye's Top Toys of 2024
Here is the top toy list organized by categories.
Budget-friendly Finds under $20- 5 Surprise Mini Brands Garden
- MGA's Miniverse – Make it Mini Spa – Exclusive
- Girls Glamour Purse Set: Madison Ave – Exclusive
- Girls Glamour Purse Set: Fifth Ave – Exclusive
- Girls Glamour Purse Set: Rockefeller – Exclusive
- Kinetic Sand Squish Motion Set
- Maxx Action Target Semi Truck – Exclusive
- Polly Pocket Target Bullseye Adventure Compact – Exclusive
Playsets that Spark Imagination
- Bluey Amusement Park Playset – Exclusive
- Fisher-Price Laugh & Learn Smart Stages Ultimate Playhouse
- Fisher-Price Little People Target Run Playset – Exclusive
- Gabby's Dollhouse Purrfect Celebration Playset
- Maxx Action 3-N-1 Mega Crane
- Marvel Spider-Man Web Action Set – Exclusive
- Star Wars Darth Vader Dark Side Set – Exclusive
- Target Toy Checklane – Exclusive
LEGO Sets for Builders
- LEGO Star Wars Creative Play Droid Builder Star Wars Toy Set – Exclusive
- LEGO Moana's Flowerpot – Exclusive
- LEGO City Space Science Lab Toy Building Set – Exclusive
- LEGO Disney Young Simba the Lion King Fan Disney Collection Building Set
Toys for Collectors and Action Enthusiasts
- Beyblade X Dagger and Tusk Xtreme Battle Set
- DC Comics Batman Ultimate Transforming Batmobile Playset
- Furby Tie-Dye
- Hatchimals Alive Secret Hatch Pandoo – Exclusive
- Hot Wheels City Ultra Shark Car Wash
- Hot Wheels City Ultimate Garage Playset
- Imaginext Star Wars Darth Vader Bot
- Jurassic Park Tyrannosaurus Rex Off-road Tracker Pack – Exclusive
- Little Live Pets My Really Real Puppy – Cavapoo – Exclusive
- MAGNA-TILES Space
- Monster Jam Booster Playset: 1:64 Scale
- Monster Jam RC Mega Spider-Man
- MEGA Pokémon Kanto Region Pokedex Building Kit, 322 pc
- PAW Patrol Rescue Wheel Tower
- Play-Doh Pizza Delivery Scooter Playset
- Sonic the Hedgehog 3 Action 4 Pack – Exclusive
- Spidey and His Amazing Friends Dance and Crawl Spidey
- Teenage Mutant Ninja Turtles Mutation Station Playset with Figures – Exclusive
- Transformers One Mega Changer Multipack – Exclusive
- Vtech Kidizoom SmartWatch DX4 – Blue, Purple
- WinterChu Pikachu Squish – Exclusive
- Barbie Dreamhouse Pool Party Doll House with 75+ pc, 3 Story Slide
- Meta Quest 3 128GB Mixed Reality Headset
- Nex Playground Active Play System
- Nintendo Switch OLED Model: Mario Kart 8 Deluxe Bundle
- Pixel Petz – Corgi Interactive
- PlayStation 5 Console – Slim
- Power Pony Rideable Pony - Princess
- Tonies Disney Belle, Cinderella and Ariel Toniebox Audio Player Bundle – Exclusive
- Tonies Disney Tigger, Woody and Stitch Toniebox Audio Player Bundle – Exclusive
- Xbox Series X Console
- Baby Alive Crawl N Play Baby Doll: Harper Hugs, Katy Kat and Tilly Tinker
- Cool Maker Go Glam Nail Studio
- FAO Schwarz Pink & Bedazzled Electric Guitar
- FAO Schwarz Throwback Toys Mystery Vending Machine – Exclusive
- Gigglescape Activity Cube – Exclusive
- Melissa & Doug What's in Store with Scanner – Exclusive
- MGA's Miniverse – Make it Mini Harry Potter Build It Set
- Moana Petite Gift Set – Exclusive
- Ms. Rachel Speak & Sing Doll
- NERF N Series Infinite Blaster
You can shop Target's hot toy list on target.com.
Target said it will have weekly toy drops and promotions, with discounts of up to 50% on select items throughout the holiday shopping season.
See last year's top picks: 2023 Bullseye Top Toy List.