Sydney Sierota is the Face of Indigo Rd. and Hollister Collections
Posted on February 23, 2016
Echosmith lead singer Sydney Sierota is the face of the Indigo Rd. 2016 campaign. The campaign is called "Tour Diaries: Motel Chill." It features behind-the-scenes images of Sydney's stops as a traveling musician.
Indigo Rd. will have Sydney, 18, host its Instagram account for a day as part of the campaign. She has also been named the Spring Social Brand Ambassador.Sydney says in a statement, "I like music to feel both effortless and fun, and that's how I feel about my style too. I thought the shoes were fun and perfect for spring."
Shanya Perera, Senior Director of Marketing and PR for indigo rd., adds, "We can't wait to give our indigo rd. girl a sneak peek into Sydney's life on tour through our style lens. In light of festival season and the indigo rd. girl's love of music, it was a natural step for us to collaborate with a musician."
You can find images from Sydney's campaign on the Indigo release and on Girls' Life.
Sydney has also collaborated with Hollister for a new collection of party-wear. She is seen in a red dress in the press release. Sydney also models a star covered top from the collection in this Teen Vogue Fashion Closet video where she performs her hits, "Cool Kids" and "Bright."