Stella McCartney Creates Collections for GapKids and babyGap
Posted on November 19, 2009
Stella McCartney created a clothing collection for GapKids and BabyGap for fall 2009. Some of the items include leopard sweater tunics, sweater hoodies, band jackets, duck boots, tulle skirts, five pocket jeans, ribbed tights and duck boots. The collection arrived in stores earlier this month.
Stella McCartney says in a statement, "For years now I've wanted to create a collection for kids. It's really exciting for us to do a boys and girls collection with Gap for the first time. I think it has a mix of the playful and practical. I tried to create a whole kids wardrobe. There are pieces that are classic and sort of timeless and hopefully very chic, mixed with more playful and a little bit cooler pieces. It's a reflection of our brand and a great way to experience it."
Stella McCartney's clothing collection for GapKids and babyGap must have been a hit because Gap has already announced that there will be a second collection. The second collection Stella McCartney collection for GapKids and babyGap is expected launch in March, 2010. Gap says several styles from the are selling very well, including the popular Miller jacket.
Here's a behind-the-scenes video of Gap's campaign for the initial collection.
You can watch another campaign video of Stella for GapKids on Vogue.com.
"We're pleased and encouraged by the response to our first collection working with Stella," said Marka Hansen, President of Gap brand in the announcement. "The combination of her unique aesthetic and our brand's experience in childrenswear has resonated with our customers around the world, with certain styles including the Miller jacket being a sellout success. We're thrilled to be working with Stella on a Spring collection."