The Smurfs Launch Discover the Forest Campaign
Posted on June 22, 2013
The Smurfs have partnered with the U.S. Forest Service and Ad Council for PSAs to encourage children to get outdoors and discover the forest. The campaign was created by Sony Pictures. A website for the campaign can be found at discovertheforest.org.
U.S. Forest Service Chief Tom Tidwell said in a statement, "We are excited to have the Smurfs help us in trying to get more kids out to enjoy their natural surroundings. Nearly 10 percent of this country consists of national forests and grasslands, offering an abundance of lands for children from all walks of life to get out and play."
Sony Pictures says in a statement; "The PSAs are an extension of the U.S. Forest Service and Ad Council’s Discover the Forest campaign and were featured at events as part of the studio's 'America the Bluetiful' initiative, a nationwide tour where the Smurfs aim to 'bluetify' America through a series of environmentally friendly activities."