Scarrots, Halloween Baby Carrots, Arrive in Stores Mid-October
Posted on October 13, 2010
A Bunch of Carrot Farmers, led by Bolthouse Farms, have launched the Halloween version of the "Eat 'Em Like Junk Food" branding campaign for Baby Carrots.
Scarrots arrive in stores this month for Halloween. Scarrots packaging mirrors Trick-or-Treat packs. They are offered in a master bag containing 25 single-serve 1.7 oz bags in 3 different designs. Also included is a sealed pouch containing 25 temporary glow-in-the-dark tattoos of masquerading baby carrot characters.
Beginning mid-October Scarrots will be available for purchase in retail stores across the country.
What a fantastic idea!
Jeff Dunn, chief executive officer, Bolthouse Farms, says in a statement, "We've been blown away by the response to this campaign. We've captured the attention of everyone from USA Today to the New York Times, all the major networks -- we were even cited in the season premiere of Saturday Night Live. We've learned that is there's a huge groundswell of support behind our effort to brand Baby Carrots as the ultimate junk food and we're excited to offer snackers of all kinds a new Halloween treat."