Robert Pattinson Stars in Dior Homme Fall 2016 Menswear Campaign

Posted on February 26, 2016

Robert Pattinson is back for a new Dior campaign. He is the face of the Dior Homme Fall 2016 menswear campaign. The campaign was photographed by Karl Lagerfeld.

Pattinson was also the face of the Dior Homme Intense fragrance campaign which was released earlier this year. Pattinson smoldered in the fragrance ads. WWD reports that Dior was so enamored with Pattinson that they wanted to use him in the apparel campaign as well.

Sidney Toledano, CEO of Christian Dior Couture, tells WWD, "He was already the face of the Dior Homme Fragrance and he was thrilled to be also the face for fashion. When we told him that Karl Lagerfeld was going to shoot the campaign, Robert was even more enthusiastic and indeed, the campaign is perfectly reflecting the spirit of Dior Homme."

Photographer Lagerfeld can be seen in a behind-the-scenes photograph.

You can see the photographs on Hollywood Reporter.