Rimmel London Opened Pop-up Shop in Selfridges for London Fashion Week
Posted on February 25, 2010
British cosmetics brand Rimmel London opened a pop-up shop in Selfridges flagship store on Oxford St for London Fashion Week. The shop will remain open for four weeks. Located in Spirit, Selfridges young fashion department, customers will be able to shop a selected range of Rimmel London products, as well as receive makeovers to "get the London look" in iconic Rimmel telephone boxes. The pop-up shop will also launch of Rimmel's latest waterproof mascara and Colour Show Off lipsticks. Rimmel London also created a special "Pink Excess" makeup collection that is exclusive to Selfridges.
David Allan, Rimmel marketing director, said, "This is the first time Rimmel London and Selfridges have collaborated on such an exciting project and we think it is very fitting for two iconic London brands to come together during this important time in London's fashion calendar. This also comes at a significant time for the brand as our newest face, Georgia Jagger, joins Kate Moss and our fantastic line-up of Rimmel London models."