Reebok Launches Candy Land Collection
Posted on April 27, 2021
Reebok has collaborated with Hasbro to launch a Candy Land collection. The launch of the collection included the creation of a special Candy Land basketball court for the kids of A.R. “Gus” Barksdale Boys & Girls Club in Rockdale County, Georgia.
Candy Land is reimagined as a basketball oasis with the court and new Candy Land x Reebok collection. The new collection includes the colorful Candy Land Kamikaze II Men's Basketball Shoes. The shoes are being sold at retailers including Foot Locker, Finish Line, Champs Sports and Hibbett Sports. It is also available on Reebok.com.
Kathleen Tullie, senior director of social purpose at Reebok, says in the announcement, "There is overwhelming evidence on the profound impact that exercise has on the mind: socially, mentally and physically. To that end, Reebok is thrilled to partner with Hasbro’s Candy Land and the BGCA to provide inspiration and access to physical activity for children in this community."
Here's a video showing the colorful Candy Land court development in Metro Atlanta.