Puma Launches Reality Bag No. 2
Posted on February 21, 2009
Puma is releasing 500 of these very cool looking bags dubbed Reality Bag No. 2. The bags were created as part of Puma's sponsorship of Rubell Family Collection's exhibit 30 Americans. The 30 Americans exhibit highlights the work of thirty African American artists.
The blue colored bags feature a large red spider designed by John Armleder. A campaign image of the bag can be found on Elle.
The blue leather totes with red black widow spider design also contain a crayon box, business cards, USB stick, 30 Americans catalog and other items. The spider bags will be available on April 15th, exclusively at Puma Black stores in New York, Hong Kong and Tokyo.
More background about the Rubbell Family exhibit can be found in a PDF report from rubellmuseum.org. The Reality Bag No. 2 can also be seen in several cool PR images on the PDF report from artists Hank Willis Thomas and Rashid Johnson.