Bearington Collection Launches New Whiffer Sniffers at Toy Fair 2016

Bearington Collection announced the launch of new Whiffer Sniffers at Toy Fair 2016. Whiffer Sniffers are scented backpack clips that kids can attach to their backpacks or bags.

Whiffer Sniffers were introduced in 2015 with a line of scented plush characters. They are available as backpack clips, stickers and larger plush versions. The toys won the 2016 Tillywig Sterling Fun Award.

The new additions to the line include Ben Sizzlin (smoked maple bacon scent), Sugar Cake (strawberry cupcake fragrance), Billy Blueberry (juicy blueberry flavor), Jerry Pie (cherry pie aroma) and Cocoa Yolko (milk chocolate scent). The Ben Sizzlin Whiffer Sniffer is pictured above. The new scents will start shipping later this month except for the limited Cocao Yolko which will be produced for Easter 2016.

The company is planning to add even more scented characters this year. Jon Bailey, Vice President of Whiffer Sniffers, says in a statement, "Whiffer Sniffer fans have been eagerly anticipating new characters, and I'm happy to say that Series 2 – Part 1 is just the start for Whiffer Sniffers additions for 2016. Our plan is to introduce new characters to our retailers and our collectors every quarter. We have another release scheduled for April and two more releases after that for 2016."

Here is the Whiffer Sniffers commercial: