Most Popular Children's Halloween Costumes for 2011

Posted on October 28, 2011

Princess is still the number one choice for children's Halloween costumes according to NRF's 2011 Top Costumes survey, conducted by BIGresearch. Princess has been the top pick for seven consecutive years. Zombie costumes are more popular this year. They jumped from number 22 last year to number nine on the children's top costume list. Superheroes and characters from popular movies are also popular choices. The Gryffindor Robe child costume is pictured below.

Rubie's Harry Potter Child's Gryffindor Costume Robe

Here are the results of the survey. The parents of over 69 million children were surveyed and at the time nearly 74% of them knew what their children's Halloween costume choice would be. The results below show the costume choices of the 46,784,950 children who had already made their costume choice.

RankCostume%# of Children
1Princess11.0%5,134,868
2Witch4.4%2,058,908
3Spider-Man3.1%1,438,755
4Pirate2.8%1,314,725
5Pumpkin2.8%1,289,918
6Fairy2.6%1,215,500
7Action/Super Hero2.5%1,190,694
8-tieBatman2.4%1,141,082
8-tieVampire2.4%1,141,082
9-tieDisney Princess2.2%1,041,857
9-tieZombie2.2%1,041,857
10Star Wars Character2.1%992,245
11Ghost2.0%917,827
12Ninja1.7%818,602
13Cat1.4%669,765
14Superman1.3%620,153
15-tieAngel1.3%595,347
15-tieTransformer1.3%595,347
16Tinker Bell1.3%570,541
17Ladybug1.2%545,735
18-tieAthlete (Baseball, Football, etc.)1.1%520,929
18-tieBee1.1%520,929
19Toy Story Character1.0%471,316
20SpongeBob Squarepants1.0%471,316
21-tieHarry Potter Character0.8%396,898
21-tieSuper Mario Bros.0.8%396,898
22-tieCaptain America0.8%372,092
22-tiePower Ranger0.8%372,092
22-tieWinnie the Pooh Character0.8%372,092
Other36.7%18,579,787


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