Amazon Launches First Color Kindle Called Kindle Colorsoft

Amazon has launched its first color Kindle. The Kindle Colorsoft Signature Edition has a 7-inch Kindle Colorsoft display.

This Kindle will display colors for cookbooks, comics, graphic novels and more. You can also highlight in yellow, orange, blue or pink with the device.

Amazon explains some of the innovations with the new color model:

Those include custom formulated coatings between the display layers to enhance the color, a light guide with micro-deflectors to minimize stray light, and an ultra-thin coating in the display stack to improve optical performance. We built the display on an oxide backplane for sharper contrast, faster page turns, and better image quality.

The Kindle has a waterproof design, auto-adjusting front light and USB-C and wireless charging.

The Kindle Colorsoft is available on Amazon.com for $279.99 for pre-order.