David Beckham is the New Face of Tudor

David Beckham is the new face of the Tudor watch company. The new deal follows an apparent partnership between Tudor and Breitling. Beckham has also been a face of Brietling watches.

Beckham stars in Tudor's new "Born to Dare" campaign. Tudor credits Beckham for pushing boundaries and being one of the hardest working athletes in football. He models watches including the Tudor Black Bay Chrono in campaign.

The campaign is already showing up on buildings. Tudor shared a video on Instagram of a building being covered by Beckham in Spain. It also launches with this short film. Take a look: