Danica Patrick Partners With Hot Wheels

Hot Wheels and JR Motorsports' team driver Danica Patrick debuted her "Designed by Hot Wheels" paint scheme to be featured on a NASCAR vehicle at the Michigan International Speedway. At this weekend's CARFAX 250 race, Danica is driving her #7 Chevrolet racecar with a new custom paint scheme featuring the Hot Wheels red and orange flames.

In addition to the on-track partnership, Hot Wheels is launching a retail promotion with Patrick that gives consumers the "keys to speed." "Keys" will be included in various Hot Wheels cars and playsets, which give consumers a chance to win prizes. The promotion will begin in September 2010.

There were also two Hot Wheels vehicles created that can be seen on Hot Wheels Wiki. The toy cars can still be found on eBay.

In addition Sega also features a fun Danica vehicle in its Sonic & All-Stars Racing video game. Watch her racing against Sonic in the teaser: