Louis Vuitton Launches Attrape-Reves Fragrance with Emma Stone Campaign

Emma Stone stars in the campaign for new Louis Vuitton fragrance, Attrape-Reves. The campaign features a short film directed by director Sam Mendes.

The Attrape-Reves fragrance was created by Louis Vuitton Master Perfumer Jacques Cavallier Belletrud. It features notes of the African cacao flower, peony, patchouli, lychee, Turkish rose, bergamot and ginger. The fragrance is imagined by Belletrud as a "trail like a shower of shooting stars, where raw cocoa powder mingles with a bouquet of peonies."

In the campaign video, Emma Stone can be seen walking alone through a field and along the beach. She also rides a merry-go-round, walks onto a stage and drives a Mercedes. The upbeat film ends on the beach with Emma closing her eyes after staring into the camera.

Emma says, "Where will your journey take you? Louis Vuitton." Take a look: