Pantone Announces New Color, Minion Yellow
Posted on May 18, 2015
Pantone has introduced a new color, Minion Yellow. Pantone describes the new color as "illuminating, energetic, friendly and fun-loving." It was inspired by the Minions from the Despicable Me series. The Minions also have their own film coming out this year called, Minions. It arrives in theaters on July 10th.
The partnership between Pantone and Illumination Entertainment came about when Pharrell Williams was helping to create the music for Despicable Me. Pantone reviewed the existing color range to identify the most pure representation of the Minions' iconic yellow color. The team came up with the custom Minion Yellow color which is designed to represent the characters.
Pantone Color Institute announces PANTONE Minion Yellow: Our first-ever character branded color pic.twitter.com/xrneetYDm8
— PANTONE (@pantone) April 14, 2015
Leatrice Eiseman, Executive Director, Pantone Color Institute, says in a statement, "Just as the Sun's rays enliven us, Pantone Minion Yellow is a color that heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind - this is the color of hope, joy and optimism."
It was a clever idea for Pantone to give the Minions their own color. The Minions movie looks very creative with the Minions' searching for an evil villain to work for. Here's a behind-the-scenes video of the Pantone Minions collaboration: