The Original Jolly Green Giant Was Deemed Too Scary for Children
Posted on September 2, 2010
The first attempt at creating a friendly Green Giant failed. Chowhound reports that the first TV spot for the Green Giant was quickly removed after it was deemed too terrifying for children.
He does look scary and monster-like. Take a look:
Fortunately, the giant evolved into a less menacing giant. Through the years the Green Giant grew into a friendlier character.The campaign started out with the Minnesota Valley Canning Co. The Green Giant Eu site has a series of character development photos on its Our Story page. Below is an ad that features a modern friendly version of the giant.