Nina Dobrev Hosts the Covet Fashion Mobile App
Posted on March 20, 2016
Nina Dobrev has been announced as the latest celebrity host of the Covert Fashion mobile app. She will act at the host of the platform through mid-April. Her avatar is pictured above.
Nina says in a statement, "I couldn't be more excited to partner with Covet Fashion and engage with my fans on a completely new level. Fashion has always been a big part of my life, both personally and professionally, so it'll be fun to see how Covet's community of users style my avatar for everything from dinners with friends to red carpet appearances during style challenges!"
The Covet app features styling challenges that include the opportunity to dress Nina Dobrev as she goes to photo shoots, parties, and more. Covet says its users have created a combined six million outfits. It also features looks and accessories from over 150 brands. The company says its app gets 400 million monthly mobile impressions.
Covet Fashion Blair Ethington SVP and GM says in a statement, "Our users have truly enjoyed their experiences with Gabrielle and Emma, so we are thrilled to introduce yet another strong and beautiful woman to our Covet Fashion Celebrity Host Series. We are looking forward to providing our community of users the opportunity to engage with Nina's chic style and fun personality through our interactive style challenges."
The app from Covet Fashion is available for iOS and Android platforms. The app itself free. Covet makes money through in-app purchases. Covet has a different fashion host each month. The first two celebrity hosts of Covet were Emma Roberts and Gabrielle Union.