Niketown London Now Largest Nike Store After Redesign
Posted on November 9, 2010
Niketown London in Oxford Circus in central London is now Nike's largest store following a redesign. Some of the highlights of the new store include:
- A two-floor NIKEiD studio (and football boot-specific iD studio) for consumers to go online to design and customize their own footwear, clothing and equipment, complete with design consultants to assist them
- A state of the art football boot fitting machine, allowing players the chance to steam mould boots to their feet
- A boot embroidery service, allowing names, flags and numbers to be stitched onto football boots
- An online kit-builder tool for football teams to customise their own kits, along with a shirt printing and numbering service
- Video gait analysis and trained staff to help runners to work out exactly what type of shoe suits their running style
- Weekly running clubs (NikeTown runners) which take place from the store on Tuesday nights
- The third floor is dedicated to showcasing the latest women's apparel and footwear and action sports including Nike 6.0 which has gained additional merchandising space.
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