Mars Announces M&M's Peanut Butter & Jelly
Posted on September 24, 2024
Mars has announced that Peanut Butter & Jelly M&M's are going to be its next new flavor. Mars says they are berry flavored bite-sized chocolate treats with a smooth peanut butter center.
Mars says this is the first new M&M's flavor innovation since 2022. They will arrive at retailers and on mms.com starting in December, 2024. They will be available in Single Size, Share Size and Sharing Size Stand Up Pouches.
Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America, says in a statement, "Our new M&M'S Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared."
Image: Mars
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