Michaels Launches Online Store Featuring Project Ideas
Posted on May 12, 2014
Michaels has launched its online store which features project ideas and one-click shopping lists. The ecommerce crafts site can be found at michaels.com.
The site is shoppable by category, such as art supplies, knitting or ribbons. The store also has a "Find a Project" tab which lists different projects organized by category. Each project includes project instructions as well as section below that lists the items needed to complete the project.
Michaels CEO Chuck Rubin says in the announcement, "Our customers have been asking us for years when we're going to offer online shopping, and now we've created a site that truly is 'Where Creativity Happens,' We've simplified the online shopping experience so that when visitors find a project they love, they can just click on it and fill their cart with everything they need instead of going to page after page."
The Michaels projects include face masks and shields, yarn crafts, fine art, kids crafts, jewelry, paper crafts, holidays and more. They also provide instructions and details about the supplies needed to make your item.
Here's a video from Michaels to inspire you to make things at home.
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