L'Oreal Launches Bare Naturale Mineral-Enriched Mascara
Posted on August 4, 2008
L'Oreal Paris has launched its new Bare Naturale Mineral-Enriched Mascara. The mascara formula contains 86 percent natural-origin ingredients. Penelope Cruz will star in the ad campaign for the product.
We like the fact that 86% of the ingredients are of natural origins, including aloe, jojoba oil, Vitamin E and minerals. The formula is hypoallergenic. The bristle brush is extra soft, naturally based and promises no clumps. But best of all, it's paraben and fiber-free.
The mascara is an extension of L'Oreal's Bare Naturale mineral cosmetics collection, which already Bare Naturale Gentle Mineral Powder, Gentle Lip Conditioner, and Gentle Mineral Eyeliner. With all the horrifying stories about everything from parabens to lead in our makeup, it's nice to see the biggest makeup company in the world doing this kind of product line.