KFC Pays College Girls $500 to Wear Double Down Sweatpants
Posted on September 25, 2010
KFC has been accused of sexism after using college girls backsides to advertise its Double Down sandwich. Students at a Louisville, Kentucky university campus were turned into human billboards for the Double Down sandwich when the name was embrazoned on the backsides of their sweat pants.
A report in The Telegraph has a photograph college females wearing the Double Down red sweatpants with KFC imagery. They are also holding KFC food boxes.
A report in USA Today says KFC is paying selected girls at ollege campuses $500 to wear the Double Down sweatpants.
KFC should stick it with its better marketing ideas, like fixing potholes.