Hostess Launches Key Lime Slime Twinkies for Ghostbusters
Posted on June 4, 2016
Hostess has launched Key Lime Slime Twinkies for a Ghostbusters promotion. The limited edition Twinkies are in stores now. The film arrives in theaters on July 15, 2016.
Ellen Copaken, Senior Director of Marketing at Hostess, says in the announcement, "It's only natural for Hostess to participate in a partnership with Ghostbusters, given the Twinkie's appearance in the original movie. Just like Twinkies, Ghostbusters has a loyal fan base that has remained passionate for generations. We hope fans are just as excited as we are to help bring this incredible franchise to life."
In the original Ghostbusters movie, Dr. Egon Spengler used the Twinkie as a model to explain the amount of psychokinetic energy in New York. He said in the film that the amount of energy in NYC was equivalent to a Twinkie that was thirty-five feet long and weighed 600 pounds.
The limited edition slime Twinkies will be available in single-serve and multipack packages.