Kendall and Kylie Jenner Launch Kendall + Kylie Spring 2016 Collection
Posted on February 14, 2016
Kendall and Kylie Jenner have launched their own fashion brand for Spring 2016 called Kendall + Kylie. In the past the sisters have launched capsule collections through collaborations with other brands, including PacSun, Topshop and Steve Madden. They have also been the faces of many others collections and campaigns over the past few years. In what seems like no time at all they now already have their own line.
The New York Post reports that the collection is being carried at some high-end stores including Bloomingdales, Neiman Marcus and Saks FIfth Avenue. They launched the collection with a VIP party in New York City last week. Members of the Kardshian clan, including Kanye West and Kris Jenner, were present.
The collection has a website at kendall-kylie.com and an Instagram account at @kendallandkylie. Surprisingly, the girls don't model their own clothes in the official Kendall+Kylie lookbook. However, they have been wearing them in photographs shared on social media. They shared one such photograph on Twitter.
The Kendall + Kylie website says the first collection was inspired by world cities, such as New York City, Paris and Dubai. Some of the shades includes coral, powder blue, black and white. The footwear line features fringe sandals, lace-up heels, metallic pumps and platform shoes. Prices for items in the collection up for sale on Nordstrom range in price from $88 to $258. The Post says some pieces in the collection will retail for as much as $500.
Kendall and Kylie are very young to be having such a big impact on the fashion world. Kendall is 20 and regularly lands major fashion campaigns. Kylie is just 18 and has already made in impact with her Lip Kit business. The girls popularity on social media certainly helps. Kendall (@kendalljenner) has 49 million Instagram followers and Kylie (@kyliejenner) has over 51 million. That kind of massive online exposure can generate traffic, interest and ultimately sales in the world's top stores if done correctly.
Here's Kylie at the Kendall + Kylie Nordstrom launch party.