Kellan Lutz is Geoffrey Beene's Man on a Mission
Posted on May 20, 2017
Actor Kellan Lutz stars in the new Geoffrey Beene 20017 campaign. WWD reports that the campaign helps raise awareness of the brand's donation of 100% of its net profits to the Geoffrey Beene Cancer Research Center at Memorial Sloan Kettering. The campaign was photographed by Matthew Scrivens.
Lutz does some parkour in the video as he runs along the tops of buildings. It features the song "Walk This Way" by Joe Perry and Steven Tyler. Lutz also explains Beene's mission while modeling the latest suits. Take a look:
Photos from the campaign can be found on WWD.
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