Keds Launches Bravehearts Campaign with Taylor Swift
Posted on January 25, 2013
Taylor Swift and Keds announced a partnership last October that began with the launch of a red pair of shoes to tie-in with Taylor's Red album. A new Taylor and Keds campaign has launched with a photograph of Taylor carrying her guitar. She's wearing a white polka dot dress with blue polka dot Keds.
The new campaign encourages girls to share their bravest moment. Keds is selling sells Taylor's red shoes and includes Taylor's favorite picks.
In one video, Taylor revealed that her bravest moment was convincing her parents to move to Nashville. Here she offers advice to young girls and tells them to "try things, say Hi already, take chances, lose things, hold your friends close" and "more." Take a look:
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