Katy Perry is the Face of Popchips
Posted on August 30, 2012
Katy Perry is the face of a new Popchips campaign. Katy has also joined the company as an investor. The popped chips promise half the fat of fried chips. Katy dons workout clothes and a purple dress in the campaign.
Katy said in a press release, "I remember it was late at night, and I was craving a midnight snack without the guilt, the bag stood out in the minibar, and I was pleasantly surprised when i read the back of the label and saw that it was a healthier choice. I was hooked after my first bite! When I discover something good, I want to share it with everyone I know, so I tweeted about it; popchips came to me, and I've decided to invest in popchips and join the team as a creative partner!"
Here's the behind-the-scenes video of Katy's campaign.