Video: Jennifer Aniston Launches New Perfume in London at Harrods
Posted on July 21, 2010
Jennifer Aniston launched her new perfume today at Harrods in London. Jen said they changed the name at the last minute from Lolavie to Jennifer Aniston
The change took place because the business team discovered there was another fragrance with a similar sounding name that would "cause confusion in the marketplace." That phrase is legal terminology, so it sounds like there was a trademark issue with the name.
That also happened to Elizabeth Taylor years ago when she launched her fragrance, Passion. They couldn't clear the name, so had to call it "Elizabeth Taylor's Passion" to avoid a lawsuit. Jen said she didn't want to delay the launch and the only name they could clear for sure was her own. So, Voila! It's Jennifer Aniston perfume, which we think is a much better name anyway.
Jen looked gorgeous in a Valentino minidress at the perfume launch. Take a look: