Wonka Launches Las Vegas Store Called It'Sugar
Posted on April 20, 2012
Wonka, the maker of Nerds, Laffy Taffy, Sweetarts, Gobstoppers and other candies, has launched a new candy store in The Grand Canal Shoppes at The Venetian in Las Vegas. The 1,000-square-foot shop is the largest candy store in Las Vegas.
The store also carries some unique items such as $2,500 Swarovski crystal SweeTarts and Laffy Taffy leather jackets. There are also fan items, such as Nerds flip-flops, shirts, beach towels, pillows, sleepwear, socks, coin purses, boxers, headphones, lip gloss, bath sets, and plush toys. The store also carries Nestle candy bars.
Wonka spokesperson Tricia Bowles says, "Stepping into It'Sugar is like stepping into an entirely different world. The colorful and fanciful atmosphere of It'Sugar is truly a feast for all your senses -especially your sweet tooth! Wonka's products are a picture-perfect fit for Las Vegas' newest retail attraction."
Here are a couple good videos showcasing the store. The second video from Insider shows some of the oversized candy available at It'Sugar.
It'Sugar CEO Jeff Rubin says, "It'Sugar Las Vegas gives visitors a new attraction and yet another reason to visit the legendary city. The new Wonka shop truly captures the whimsy of the famed candy maker, and we have created the perfect setting to enjoy Wonka's delicious and uniquely inventive candy. Candy lovers everywhere will have the same reaction: Viva Las Vegas!