Sanrio and Smart USA Partner for Hello Kitty Fortwo Vehicles
Posted on October 21, 2010
Smart USA Distributor LLC, a subsidiary of Penske Automotive Group, and Sanrio, have partnered to offer vehicle wraps featuring Hello Kitty for the smart fortwo. Vehicle owners can now order Hello Kitty vehicle wraps through smart USA's "smart Expressions," a customization program launched in July. The smart Expressions program offers Hello Kitty wraps in three different full body designs, each with a selection of color schemes, in addition to a series of partial wrap designs and colors. In total, there are 22 full and partial wrap design and color combinations from which to choose.
The Hello Kitty wrapped cars will appear at many Sanrio 50th Anniversary events this fall. The Hello Kitty customized cars can be seen at various stops on the Small Gift mobile pop up tour, which kicks off in San Francisco on October 23. Smart cars will also have a presence at the Small Gift West and East Coast events, taking place November 12-21 in Los Angeles and December 2-5 in Miami.