Heinz Redesigns Ketchup Packets With Peelable Lid
Posted on February 4, 2010
Heinz has redesigned its ketchup packets. Consumers can now peel back the lid for dipping, or tear off the tip to squeeze out ketchup. The new package holds three times as much Heinz Ketchup as the traditional packet. Heinz says this is the first ketchup packet makeover for the foodservice industry in 42 years.
Dave Ciesinski, Vice President of Heinz Ketchup, says in a statement, "Americans love Heinz Ketchup, and now the Dip & Squeeze product makes it easier and more fun for them to enjoy it on-the-go. From dipping nuggets and fries to squeezing ketchup on hamburgers or eggs, the Heinz Dip & Squeeze product gives consumers more flexibility, so they can have fun and enjoy eating Heinz Ketchup on whatever and wherever they want."