Sunstar Americas Launches GUM Crayola Squeeze-A-Color Toothpaste
Posted on November 21, 2013
Sunstar Americas has launched a toothpaste that resembles Crayola crayons. It is called GUM Crayola Squeeze-A-Color Toothpaste.
The toothpaste comes in 1.5 oz tubes. The flavors include Blueberry Burst (blue), Melon Blast (red) and Jazzy Apple (green). Sunstar says the toothpaste contains the dentist-recommended fluoride. It costs $4.99 for a pack of three.
Tammy Gold, parenting expert for GUM Crayola, said in a statement, "Parents can now turn the common fight about brushing into a fun activity. By allowing kids to select their color and flavor they can assert their independence and creativity, while making the brushing experience a positive, inspiring and empowering moment. Something that was once a boring and powerless situation, is now fun and in their control."