Grandin Road Sets Up Pop-up Halloween Shop at Macy's Herald Square
Posted on September 5, 2016
Grandin Road has launched a pop-up Halloween shop inside the Macy's Herald Square store. The pop-up shop features Grandin Road's Halloween decor and accessories. Grandin Road has two fashion windows and four vignettes inside the Macy's location.
Jennifer Reeves, Senior Vice President of Brand Marketing at Grandin Road, says in a statement, "To us, and millions of Americans, Halloween is not just a holiday - it's a lifestyle. Our concept will bring the holiday to life with a witch's brew of sight, sound, movement and lighting effects. It will be a sophisticated and fashion-forward display that - for the first time - gives customers the opportunity to see, hear, and touch Grandin Road's one-of-a-kind Halloween décor."
The pop-up shop will feature items from Grandin Road's 250 unique Halloween designs including chrome skeletons, designer pumpkins and animatronic props. Some of the items include Eyeball Orbs, Crawling Monster Hands and Window Crasher Ghosts individually for the first time. Product prices range from $3 to $1,299. The store will be open to the public from September 1st to October 31st.
Here's a video tour of the pop-up Macy's store.