Gisele Bundchen Kicks Punching Bag in Under Armour Campaign
Posted on October 2, 2014
Supermodel Gisele Bundchen stars in a new campaign for Under Armour. She can be seen punching and kicking a punching bag in a film for the campaign, which is called I Will What I Want. Gisele also appears in a boxing ring in the campaign photos.
In the video, Gisele is wearing a sports bra, leggings and shoes as she works out in a gym that contains a punching bag handing from the ceiling. She delivers punches and kicks to the bag. Comments from Gisele's supports and haters appear in a white font on the walls around Gisele. Some of the statements are positive, such as "Gisele can do anything," "goddess" and "she's perfect." Other statement on the wall are negative. They say, "She's nothing special at all," "Gisele is so fake" and "She's old."
The point of the campaign is to have the ability and strength to block out the noise around you so you can focus on achieving your goals. Gisele says in a statement, "This incredibly inspirational initiative serves as a powerful reminder of all the amazing things women can do despite the pressures and criticisms we may encounter. Having the strength to tune out negativity and remain focused on what I want gives me the will and confidence to achieve my goals."
Take a look:
Misty Copeland, Lindsey Vonn and Kelley O'Hara have also appeared in Under Armour's I Will What I Want campaign.