Fergie is the New Face of Candies
Posted on February 7, 2007
Fergie's solo career is just rocking along -- she's now been named by Iconix Brand Group, Inc, to be the new face of Candie's for its Spring 2007 multi-media advertising and marketing print and television campaign.
Fergie said in a statement, "I was really flattered when they asked me to be the next Candie's girl. There are so many wonderful women who have done past campaigns. I had so much fun shooting the campaign, playing up the glam side of my personality and I am excited to have my current single, 'Glamorous' be the music for the TV commercial."
The print campaign was shot by Matthew Rolston and the television commercial was directed by Chris Appelbaum. Candie's and Kohl's will both sponsor of Fergie's "The Dutchess" tour this year.
It's a smart move by Candies. Fergie has taken so much grief from the fashion police and certain bloggers -- who shall remain nameless -- but she ignores it all and continues to do her thing. We like that -- more power to her.
Update: You can view Fergies' Candies ads on Access Online.