Emma Roberts, Hayden Panettiere Help Neutrogena Launch Wave for Change
Posted on July 10, 2012
Neutrogena has launched its third Wave for Change campaign. Brand Ambassadors Emma Roberts, Hayden Panettiere, Miranda Cosgrove, and Sandra Echeverria have come together to spread the word about the campaign, which runs from July 1st until August 31st. Neutrogena and GlobalGiving partnered to raise $250,000 for educational charities. The money will be raised using online initiatives.
Emma Roberts says, "It means a lot to me to be part of Neutrogena Wave for Change because they are making it possible for kids across the country to have a brighter future and having a younger sibling know firsthand how important an education is for every child so they can be given the right start in life. This campaign makes it so easy for people to really make a difference."
There are two ways people can support Wave for Change. One way is watch a video on the Neutrogena Wave for Change website. This will result in a $1 donation to GlobalGiving to support educational organizations inside the U.S. They include Knowledge is Power, Para Los Ninos and Education Through Music. You can also purchase a participating Neutrogena product, which will result in another $1 being donated to GlobalGiving. After purchasing a participating product you then have to activate it on the Wave for Change website.
Emma Roberts has also designed an exclusive Neutrogena Wave for Change tote bag, which is available free with the purchase of two Neutrogena facial skin care products at Target. The tote has inspirational words in the shape of a heart. Here's Emma and Hayden talking about the charity campaign while they are also getting their makeup done for the campaign. The campaign was shot in front of some pink lockers. Take a look: