Ellen DeGeneres is the New Cover Girl
Posted on December 11, 2008
Ellen DeGeneres is the newest Cover Girl and doesn't she look fabulous? Ellen will be the spokesmodel for the company's newest product introduction, CoverGirl and Olay Simply Ageless Foundation, which sounds quite interesting. The company says that Simply Ageless stays suspended over fine lines and wrinkles: they don't sink into wrinkles. That makes your skin look flawless.
This is Ellen's first beauty campaign. The ads will launch in print and tv ads in January, 2009.
"I'm thrilled to be a CoverGirl," said DeGeneres. "I've been practicing in my bathroom mirror for years...Now finally, you'll all be able to see it."
So how does it work? Here's the explanation:
The secret behind CoverGirl and Olay Simply Ageless Foundation is a solid emulsion technology that allows the foundation to stay suspended over skin's imperfections. As it is applied, the unique Simply Ageless formula works with the skin's temperature to transform the foundation from a cream to a liquid on contact. The liquid then forms an "invisible suspension system" that floats over the surface without gathering in lines, making imperfections seem to virtually disappear.
We'll definitely be checking it out: we love Ellen and we hate wrinkles. Here's some pretty funny -- and random -- B roll footage of Ellen talking about the product and shooting the tv ads: