Elizabeth Hurley Wields Whip in Jordache Jeans Campaign
Posted on July 25, 2006
Jordache jeans has signed Elizabeth Hurley to be its spokeswoman, as part of its campaign to reinvigorate the classic 80s jeans line. The photo shoot was done by photographer Michael Thompson and features Hurley wearing the jeans and carrying a whip. Stephane Marais did Elizabeth's make-up and Serge Normant did her hair.
So, apparently whips are the new "in" accessory. Miss USA cracked a riding whip when she appeared as a jockey during the recent Miss Universe pageant. Madonna has lots of riding-themed bits with whip-cracking in her current sold out Confessions tour. Now, Elizabeth Hurley wears Jordache jeans (which has a horse logo) and sports a riding crop. Because if you don't buy Jordache jeans, someone's due for a big spanking.
Here's Liz at the campaign announcement. She's signing photographs and pieces of clothing.